Influencers

Influencers are capable individuals whom brands can’t do without nowadays. In addition to supporting your marketing campaigns online, influencers can also drive traffic for your offline campaigns (i.e. events). Social media is undoubtedly a great platform for reaching out to potential customers.

However, in a world where everything is powered by technology, human interaction is indispensable. This is exceptionally true for brands in the retail industry where potential customers would want to test the product physically and get advice from a salesperson before making a purchase decision. Research in 2016 shows that 56% of millennials enjoy seeing products in person, with 43% inclined to test the items out.

From concerts to conferences and pop-up events, influencers are skilled at spreading the word and driving traffic to your event. With the help of social media, influencers can familiarize their followers with your brand.