P.R & Marketing

Public relations and marketing have become increasingly important in the cannabis industry as more and more states legalize the plant. Cannabis businesses need to build relationships with media, regulators, consumers, and other stakeholders to ensure a successful future. In this course, you will learn about the principles of public relations and how to create effective marketing campaigns. You will also learn about critical issues that cannabis businesses must address, such as branding, social media management, and consumer research.